Dunroe.io

Business Intelligence Analyst · May 2021 – Aug 2021 · Calgary, AB

Dunroe sells social media analytics by vertical. Banks wanted to know how their analytics performed against other banks, but it was only possible if someone has already figured out which accounts belonged to which industry. My summer was spent building that dataset and then launching the go-to-market.

Finding the accounts

I co-developed a Python web scraper using BeautifulSoup and Google's Search REST API to resolve 5,000+ financial institutions and thousands of schools to their Instagram handles, then categorized every profile by industry. That dataset became a new product offering for 250+ clients.

Go-to-market

I kickstarted the company's first go-to-market, leading the Google Ads campaign: defining the target audiences and keywords, then running A/B tests against click-through and conversion rates tracked through Google Analytics. Traffic grew 20% in three months.